I Help Marketers Stop Spinning
Their Wheels and Start Driving
Real Business Growth.
Nice to meet you!
I’m Lori Tyler, founder of SparkPoint Marketing, the creator of the Ladder Up Method™ and someone who’s spent over 25 years in the B2B marketing trenches. I’ve done the grind, led global marketing teams, built a marketing consulting business and shared my knowledge with clients as a fractional CMO. It’s been so rewarding to be able to give small and medium-sized businesses the same kind of strategic clarity and systems that I had in large, global enterprises.
Now with SparkPoint Marketing, I’m able to scale my expertise and help you market smarter, move faster, align better with business and sales objectives to become a respected part of the revenue team.
If you are striving for B2B marketing success, need to show results and don’t have time or money to waste, you’ve found the right place.
You + Me. Every step of the way.
Get Clarity Fast
Build Real Strategy with Confidence
Move Faster with Targeted Tools
Keep Leveling Up
FREE GUIDE
Turn Your Marketing Plan Into a Revenue Engine — In Just 5 Steps.
Stop building marketing plans that collect dust. The Mini Blueprint shows you exactly how to ladder up your objectives, tactics, and KPIs so leadership sees you as a strategic driver of business growth.
What’s Inside:
- The Ladder-Up Method™ — Align every marketing move to your business’s top goals
- 5-Step Action Plan — A simple, repeatable process to turn strategy into results
- SparkPoint Tips — Pro insights to help you skip the rookie mistakes
- Quick Wins Worksheet — Map your first plan in under an hour
Most marketing plans fail because they’re disconnected from business objectives. The Mini Blueprint changes that — making you the marketer leadership trusts, funds, and listens to.
