If you're ready to
If you're ready to
Spark Sessions Podcast
The Spark Sessions podcast is a weekly conversation with me, Lori Tyler, where we turn the noise of marketing into confidence and impact.
You’ll get honest, practical conversations about real B2B marketing challenges — from handling difficult stakeholders and navigating internal politics, to aligning with sales, communicating strategy so leadership actually buys in, and making smarter decisions faster. No fluff, no jargon — just what you wish someone would actually say out loud.
All to help you show up not as the order taker, but as the strategic leader in the room — building influence, earning trust, and driving marketing that moves the business forward (without burning yourself out trying to prove your value every week).
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Prefer to watch instead of listen?
Every Spark Sessions episode is also available in video format on the SparkPoint Marketing YouTube channel. Subscribe and and get new episodes the moment they drop.
If you're ready for the full playbook ...
My book, The Strategic Marketer’s Blueprint, was written just for you.
The Strategic Marketer’s Blueprint is your step-by-step guide to building marketing that leadership actually cares about — marketing that earns trust, gets funded, and drives business growth. It walks you through my proven Ladder Up Method™ so you can confidently connect your work to real business outcomes — without guessing, overthinking, or drowning in execution.
This isn’t theory or inspiration. It’s the exact strategic structure I’ve used with executives, growth-driven companies, and marketing teams who were ready to finally be taken seriously.
