Strategy Academy
Build a complete, revenue-focused marketing plan
Turn marketing chaos into a clear, strategic plan with the SparkPoint Marketing Strategy Academy.
This self-paced, on-demand program walks you through the Ladder Up Method,™ a proven framework that turns disconnected marketing activity into a strategic, revenue-focused plan. You’ll learn how to connect every marketing initiative to business goals, prioritize what truly matters, and communicate your plan in a way that leadership understands and values.
- Master Class: I walk you step-by-step, slide-by-slide through the Ladder Up Method™ and how to build a comprehensive strategic marketing plan.
- Strategy Plan Template: A beautifully designed, done-for-you plan in PowerPoint and Canva, fully editable and ready for you to make your own.
- Companion Guide: Written guidance to help you develop each section with clarity and confidence as you follow along with the master class.
- Discovery Session and Moderator Guide: Run a structured discovery session with stakeholders to ensure you gather the right inputs so your marketing strategy is grounded in real business insights from the start.
- Certificate of Completion: Validate your strategic training and professional development.
- Digital Graphics: Use on LinkedIn or any social platform to showcase that you’ve completed the Strategy Academy.
Perfect for B2B marketers who want to elevate their impact and credibility. You’ll finish with a polished, boardroom-ready marketing plan, a repeatable framework you can use for every future strategy, and the confidence to show exactly how marketing drives growth and revenue.