Sparkpoint Marketing materials including a tablet with a book cover and printed pages on a blue background
Sparkpoint Marketing materials including a tablet with a book cover and printed pages on a blue background
Sparkpoint Marketing

From Vision to Action

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Turn strategy into execution. Learn how to build a clear annual marketing plan, map it to revenue goals, and translate it into a calendar your team can actually execute.
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What People Are Saying

Karen Sopron

I've been in B2B marketing for 15+ years and Lori's Strategy Academy still gave me new ways to think about marketing strategy. The master class does an excellent job of unpacking the reasoning behind marketing decisions and showing leadership how everything connects back to business objectives.

Savannah Harmon

In an industry full of noise, trends, and conflicting advice, Lori cuts straight to what works. This is the kind of knowledge you typically only gain after years of hands-on experience, successes, failures, and refinement. She has distilled that experience into a clear framework that can accelerate learning for marketers, founders, and business leaders alike. I would highly recommend this master class to anyone who wants to move beyond surface-level marketing tactics and build a strategy that truly supports business growth.

Holli Hagene

Strategy Academy is much more than a one time resource. It's the foundation for a strategic marketing system you can use over and over again. The real value is once you understand the core framework, you can apply it to anything from messaging to content builds, making the other ebooks incredibly practical for putting your marketing into action.